Today and even more

anamikaHJK

A network is a group of individuals who have weak ties to each other, whereas a community refers to strong ties between participants who are known to everyone and who all have a role and a place to play. Let us add an essential point: belonging to a community represents a fundamental need for every human being. The digital age has shaken up the way individuals connect to different communities. Before, an individual belonged to his local community his village, his neighborhood , his work and or an association.tomorrow, individuals are linked to virtual communities.

That they can choose beyond their borders, their traditional geographic limits and belonging. In terms wedding photo editing service  of social networks, a community is therefore a group of individuals who come together around a common interest , which can be linked to a cause, a product or a project… What can a community do for a brand? The cornerstone of communities for brands is that they create a participatory experience for the customer, which makes it possible to articulate a message around “we” and no longer “we” versus “you ". Thanks to interactive communities, brands now have the opportunity to listen to the customer.



A community allows brands to engage their customers and take an active part while developing a sense of belonging. How to build and manage your community Adapt your strategy and map your customers' communities. Forget the classic and obsolete approach to marketing which consists of segmenting your market and sending each of your targets a specific message. It will be much more useful for him to map communities, which will allow him to see that a single individual can belong to several communities while he cannot belong to several marketing segments.