Do you want advice on addressing your

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Re young audience, they take advantage of the product page to suggest sharing images on social networks. A young fast fashion brand could leave aside the material to emphasize how the product is the latest trend and pass on a relaxed attitude. The important thing is to understand what the public is looking for and show, through the description, that the product is capable of meeting expectations. For that, you can use the following suggestion: 4. Tell a story Always think about your audience. Generic descriptions tend to be ineffective, as they do not address the difficulties and objectives of any specific group. Understanding your audience — speaking their language —

plays a key role in creating an immersive and relevant product description. Product Iran WhatsApp Number Data descriptions should not only convey what your product is, but also get closer to the customer's reality and connect with emotions to stimulate a purchasing decision. A survey conducted by Nielsen , a leader in market research, concluded that emotions are key to the success of advertising. These same emotional triggers can be applied to ecommerce sites, from the moment the customer arrives on your site to the time they go to your cart. Do you want advice on addressing your darkest desires and emotions? Tells a story . Describe what it would be like to have the product in your hands, on





your body, on your feet, in your life... Show how it fits into the customer's daily life. Kaufman Mercantile always uses situation references in its product descriptions: The product description above refers to the “sacred ritual of brewing a cup of coffee upon waking,” a “moment of peace before a busy day.” Buffer has a great text on the science of emotion in marketing and what emotions spur the reader to act (share, buy, reject). We also have some very interesting materials so you can have ideas on how to connect with your clients' emotions: Neuromarketing and Content Marketing Science of writing: How does web content impact our brain? Learn 7