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visit that same day, but before completing the reservation form, he gets distracted and forgets to finish the process. Retargeting for apps begins to show ads from your app to Pedro on different channels, emphasizing the restaurants he liked the most and, above all, the one he was about to book. Pedro will click on that ad that says "Book now" and will be redirected to the app to complete the process. This is how retargeting for apps works! 7
recommendations to optimize your retargeting campaigns for apps 1. ite Malaysia Mobile Number List such as a page, image, video or specific post instead of linking to the main page. Using them in your ads will make it easier to complete a conversion by taking users directly to where you need them to be. 2. Segment users and configure your lists Creating relevant messages for a buyer persona is better than shooting with a generic ad. Segment your campaigns according to interests or behavior within the app. You can create lists such as “users interested in X category”, “users searching for products in X price range

”, or “users who abandoned cart”. 3. Get creative with ad distribution channels Retargeting for apps can be executed on different channels: websites, social networks , third party apps and mobile search. Take advantage of the advantages of each channel and create an effective combination according to your campaign objectives and your buyer persona. ADVERTISEMENT Set an advertising frequency limit It's good to remind users to complete a purchase in an app. However, if you insistently follow him everywhere you may end up boring him or even angering him and convincing him to uninstall the
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