Ad conversions occur when a user

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Moving effect Google Ads allows you to track campaign performance using what's called conversions. clicks on a paid ad and takes an action on the site that we deem important such as calling your business from a mobile phone making a purchase downloading an app leaving contact information or subscribing to a newsletter. The conversion can be anything you want. You must set up conversion tracking before you can view conversion data in your account. The setup process varies depending on the type of conversions we track. To set up conversion tracking go to "Tools " "Conversions" in your ad account.

Sign For more information on configuring the service visit here adwords Dashboard Why is conversion tracking worth using You can see which Mobile App Development Service campaigns ad groups keywords and ad copy are most effective at driving valuable customer actions. We have the opportunity to analyze return on investment ROI so that we can make more informed decisions about our advertising spend. We can automatically optimize campaigns to meet your business goals using flexible bidding strategies such as Target CPA Enhanced CPC and Target ROAS. Used to measure GOOGLE ADS.

Useful reporting columns for conversions If we have conversion tracking set up we can add additional reporting columns. Thanks to them we will examine and analyze which activities lead to valuable customer actions. Cost per conversion "CPA" shows the average cost per conversion. This value is calculated by dividing the total cost by the number in the "Conversions" column. Conversion rate "Conversion Rate" shows how often an ad click or other interaction with an ad resulted in a conversion. This value is calculated as "Conversions" divided by the total number of relevant interactions such as ad clicks or video ad views. Adw.