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Often, a client might identify a communication preference but once implemented you find that is not the case. For example, a client might prefer email as their communication method, but when you start the project, emails go unanswered and communication is lost. This highlights a point that is important for the savvy account manager. Some clients don’t know how they NEED to be communicated with. They may want emails, but in reality they may need weekly update calls to keep them accountable and on task. Solution: Establish a preference and learn.

This can be done by literally asking the question “How do you prefer to be communicated with?” and providing meaningful options - email only, phone calls only, emails and phone calls when the issue is urgent, even texting! It’s also important to get a quick feel for how philippines photo editor your client best absorbs information. Long emails might cover every detail. But if the result is a clarifying phone call from the client, then you may have a client who just doesn’t work well with long emails. You will need to find ways to be more efficient in your communication.



To match the needs of the client (within reason). At Adhere, we’ve implemented special client-only channels through the project management software, Slack. This is another creative approach to open the lines of communication with clients in a novel way. Be flexible and direct with clients for the best results possible. Problem: The False Yes It seems obvious. Yes means yes. Or does it? Sometimes Yes is another word for “I don’t know”. Because they know that’s what you want to hear, yes becomes an easy way for clients to get you off their back.