Germany Email Marketing Trends for 2024

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Which means that the content that triggers organicconversations, is shared many times and generates interaction, is favored. Thesame happens with the new Instagram algorithm, where the contents that generatethe most engagement, that is, the ones with the most interactions, will be theones that are most displayed in the users’ feed. Therefore, as the organicreach becomes more challenging to achieve, the only way to survive is to targetcontent that is: Interesting. Attractive. Generate commitment And taking intoaccount that the algorithms are increasingly smart, the trends in socialnetworks for 2019 are focused on creating all types of content that meet thesethree characteristics. It is no longer enough to encourage people to share,comment, or like your post. The networks are trying to reduce these “bait”techniques. And you could lose your reach if you used terrible practices. It’stime to stop “cheating” and work to create engaging, useful, and entertainingcontent so that the commitment you generate is achieved organically.

For this, you must also take into account Germany Email List that each socialnetwork has a star format. Not all types of content are valid on all platforms.Nor is the frequency of publication the same. 2.- Attentive to the rise ofmicro-influencers Influencer marketing is becoming a substantial part of yourmarketing strategy. And the data endorses its potential. However, themicro-influencers are becoming the protagonists of the trends in socialnetworks for 2019. Users trust the advice and recommendations of the peoplethey know. And in those who believe. For example, Nielsen’s Global Trust inAdvertising study suggests that the most credible way to advertise is throughother people. About 80% of people who responded to the survey said they trustedthe opinions or recommendations of family and friends.

Also, two-thirds of respondents said they trusted theinformation found in online opinions and comments. That’s why the testimonialsand reviews on your website are required. But in social networks,micro-influencers are gaining ground. And they also have greater credibility.In fact, a study by Experticity wanted to highlight some strengths of working withmicro-influencers: It is “very likely” that 82% of users follow therecommendations of a micro-influencers. These profiles generate 22% moreconversions than any other user. Those micro-influencers who have between 1,000and 4,000 followers receive 4.5% more participation in their publications. 3.-Live videos Not only the trends in social networks for 2019 point to the needto create more live videos. Instead, the most general digital marketing trendsthat are related to video content support that affirmation. Live videos are oneof the most engaging content types on social networks.