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You may be using the wrong approach – and Inbound is the answer! It has been found that inbound leads cost % less than outbound leads! Discover best practices forinbound lead generation that will help you increase traffic and conversions. Best Practices for Inbound Lead Generation . Create High Quality Content Relevant to Your Target Audience One of our main goals as Marketers is to capture the attention of our prospects. To do this, we must generate high quality content that s valuable and usefulin resolving their problems, wants, and needs. Buyer Personas To determine the problems, wants, and needs of our prospects, we need to understand the ins and outs of our Buyer Personas; that is, specific information about your current and ideal customers taken from your existing database, forms, interviews, and available market research.

Use the free mbudo template to develop your own Buyer Persona! Buyer s Journey Once we photo editing servies know who our prospects are, we need to know how to reach them. This is where the Buyer s Journey comes into play; it s about knowing where our leads are at in the Marketing and Sales funnel in order to hit them with the right messages and content formats. B B companies that blog generate % more leads per month than those that do not. Thus, developing both website and blog content, along with other assets landing pages, downloadable content, videos, etc. is a big part of any good lead generation strategy. Content Strategy Your overall content strategy ties all the pieces together.



HubSpot has come up with an innovative content strategy involving Pillar Pages and Topic Clusters. At its core, this strategy involves using the information surrounding your Buyer Personas, their topics of interest, and your repository of existing content to structure your pages around core Pillar Pages the main pages you want your prospects to interact with and Topic Clusters the surrounding pieces of content that are related to the pillar and link back to it . HubSpot Pillar Pages and Topic Clusters This type of structure makes it easier to organize your content around topics and Buyer.