Usually determined by sales figures

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If you've never used Location Tracking before, you'll first need to set up a campaign with a local target (for example, the city your business is based in). Next, go to the Competitor Discovery tab to identify your local competition. Position tracking, competitor discovery The Competition Map shows you how you stack up against your top competitors based on keyword count and average position. Below you will find a complete list of your local competitors, ranked by Share of Voice.

Note the competitors who are dominating the local Phone Number List conversation. Next, make sure your website is optimized for local search, with up-to-date address and contact information across all your platforms. Pro Tip : Beating the competition in local search might just be the most effective first step to gaining a competitive advantage. If you're not sure where to start, check out this article on improving your local SEO. Step 2: Create Competitor Profiles Now that you've made a list of competitors to study, it's time to learn more about them and compare them to you. To do this, we will: Analyze market share (how much power or influence do they have in your niche) Study their audience (who they target, and how much your audiences overlap).



Establish competitor profiles (company size, location, history and other essential information) Analyze market shares Market share is the portion of the total market controlled by a company. The higher your market share, the more influence you have on product pricing, how the audience perceives you or your products, etc. Market share is  or revenue. However, in digital marketing, you can also look at metrics like traffic or number of active users to determine market share in a way that suits your goals. To better understand the market share in your niche, return to the Market Explorer tool. Here you have two options. You can continue to use the “Find Competitors” option as you did earlier in this workflow, or you can manually enter up to 20 competitors from your updated list and analyze them.