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Advertising campaign on Facebook goal of the advertising campaign on Facebook III. Conversion The most interesting category of advertising goals is conversions. To use them, you must have configured the Facebook pixel and website events, and in some cases also the store catalog. In order for the algorithms to optimize advertising and generate shares at a good price, the pixel must already have a pool of data collected.

About your website's users. If the pixel is fresh and the traffic on your website is low, the initial conversion price may be very high or the ad will simply not be displayed to the appropriate number of people and will never leave the learning phase. 9. Conversions phone number list are specific actions that you care about. Facebook offers several universal events, but you can also configure your own. A conversion may be subscribing.



A  newsletter, adding a product to the cart, finalizing a sale, but also watching a 30-second video or browsing a given subpage for a specific amount of time. Thanks to the data from the pixel, Facebook knows which users your ad should follow and who should display it to take the desired action. 10. The “sales from catalog” goal is a dream option for e-commerce. After creating the catalog and uploading it to the Company Manager, the algorithm will display dynamic ads, based on the criteria we specify.