Did you know that to be successful in datadriven marketing you first need to define your goals? This is very important because it will be much easier for us to choose tools that will allow us to achieve the defined goals and measure the effectiveness of the steps we have taken. Data Driven Marketing the tools it uses are primarily used to implement effective activities. The best solution is to have a large amount of data including BB and BC mailing databases and the ability to use all available omni or crosschannel communication channels.
It is worth remembering that the socalled the interpenetration of messages in the space surrounding the recipient is an effective method of building awareness of the product or service . Thanks to this solution it is possible to present various Hit Post benefits in many situations and hours a day. If you send an SMS with information about a promotion in a store in a shopping mall where the recipient is currently there is a very good chance that you will attract his attention with your advertising message. Read also: Building brand awareness. How to influence what your customers think about you? Data Driven Marketing a strategy using contextual marketing,
What's more? Data Driven Marketing uses contextual marketing as one of its tools ! Thanks to location services you find out that your potential customer is for example in a shopping center on the floor where a given store is located is staying in the premises at the moment and is looking for sports footwear. Based on the above data a seller of training shoes can easily identify his likely consumer. Therefore by using data from many platforms and sending only one carefully thoughtout message you reach a person who is very likely to be interested in your product or service. The Data Driven idea works perfectly in every branch of internet marketing regardless of whether it is email marketing SEO .