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Getting in Our Inboxes7 Unbelievable Product Launch Emails [Tried-and-Tested Templates]5 Black Friday Email Campaigns You Can Steal (Templates Included)13 Amazing Abandoned Cart Emails (And What You Can Learn From Them)Moreover, you should subscribe to email lists from your favorite entrepreneurs, products, or companies to get inspiration about new campaigns that are about to be launched. 3. WIN-BACK CAMPAIGNTrigger: Lack of activity in the Engagement CampaignGoal: Get customers who are disconnected or stuck in the funnel to re-engage with your content.
Some of your users will not interact (open or click) with your engagement campaign or sto British Student Phone Number List g your product.In an email marketing strategy, a win-back campaign is your opportunity to re-engage them.You can do this by:Just remind them of what they missed availableOffer special discountsHere are some win-back campaigns that I really like:Grammarly sends badges to inactive users to let them know they can start using their writing tools again.Yelp sends highly relevant, personalized recommendations to each user, which they can view on their website.
SUNSET-CAMPAIGNSTrigger: Lack of activity in the win-back campaign.Goal: Separate inactive subscribers and keep the list clean.Inactive subscribers can have a negative impact on your overall email strategy — ultimately reducing the number of active subscribers who receive your emails.List hygiene is the process of segmenting inactive subscribers from your email list, so you can stop sending them campaigns in the future.Interestingly, in an email marketing strategy, only a sunset campaign can identify these users.
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